You didn't spend 20 years mastering change to disappear quietly.
You've sat in the room where the hard decisions get made. You've guided organisations through mergers, restructures, and transformations that would have collapsed without you. That depth of expertise doesn't belong inside someone else's org chart forever — and it's worth far more than a daily rate.
The way most change leaders go independent doesn't work
After 20 years of being the most trusted person in the room, most senior change leaders transition into consulting the same way everyone else does — and wonder why it feels so underwhelming.
- You list every framework you know — PROSCI, Kotter, Lean — and sound like every other consultant in the market
- You take a day rate because it feels safe, then watch the firm bill you out at three times the price
- You reach out to your network as though you're job-hunting, which is exactly how they treat you
- You win a project, deliver brilliantly, and then start the business development cycle all over again
- You're doing the same strategic work you always did — just with less security and worse coffee
"Twenty years of leading transformation shouldn't end with a LinkedIn post saying you're open to opportunities. It should open the door to the most well-paid, autonomous work of your career."
Four steps built specifically for change management leaders going independent
This isn't generic business coaching repurposed for consultants. Every step is designed around how senior change expertise actually gets positioned, sold, and delivered at the executive level.
- Genius Zone extraction: surface the specific problem type you've solved best across your career
- Micro-niche focus: narrow to the industry and company size where that problem hurts most
- Core thesis: your distinct point of view on how change should be led — what separates you from every other change consultant in the market.
- Rolodex activation: re-engage your 20 years of relationships as a trusted advisor, not a candidate
- Thought leadership: a minimalist content strategy on LinkedIn or a private newsletter that speaks directly to C-suite transformation buyers
- Insight-first outreach: peer-level conversations that open with value, not a pitch
- Signature System design: translate your 20 years of change methodology into a proprietary framework clients pay for — not your time
- Value-based pricing: fixed-fee engagements at $10k–$25k+ based on client outcomes, not hours logged
- Lean delivery setup: scheduling, invoicing, and a simple Notion dashboard — nothing that adds overhead without adding value
- Retainer conversion: how to transition a successful project into a $3k–$5k/month ongoing advisory relationship
- Land and expand: recognising the adjacent transformation challenges during delivery and expanding your remit naturally
- Referral engine: a systematic approach to turning satisfied enterprise clients into your most predictable source of new business
The Six Figure advisory engine was built for a very specific person
- You have 20+ years leading organisational change, transformation, or people strategy in enterprise environments
- You're either newly independent, thinking about it, or frustrated with how your current practice is performing
- You want to work with fewer, better clients at significantly higher fees — not build a large consulting firm
- You're ready to stop being the best-kept secret in your network and start being recognised as the authority you already are
- You want income and autonomy on your terms — not another engagement that feels like employment
- You're early in your change management career and still building foundational experience
- You want to grow a team, build an agency, or take on volume work at lower rates
- You're not willing to commit to a specific niche — you want to keep marketing yourself as a generalist
- You're looking for passive income strategies or a program that doesn't require deep, high-trust client work
Meet Your Coach & The Book
your Decades of change Expertise Deserve More Than an Optimized Resume.
We are currently accepting five (5) Change Leaders for the next Cohort.
We only take five leaders to ensure that you get the personal attention you need to build the advisory business that serves you now and in the furture.


